Avvo and Google: Not Quite an Axis of Evil, but…

February 2nd, 2017|

You know it’s necessary because of its popularity among prospective clients – but [...]

5 Top Benefits of Google’s Search Console

September 1st, 2016|

Making good on their promise "Don’t Be Evil," Google provides gobs of tools [...]

Bing! Don’t Fuggeda Bout It! — Why You Should Care About the #2 Search Engine

July 28th, 2016|

Bing is so much more than a catchphrase used by Punxsutawney’s favorite insurance [...]

Backlink Opportunities in Your Local Community

July 25th, 2016|

Building backlinks — links that literally link back to your website — can [...]

Why Competitors Get more Cases than You

July 12th, 2016|

You see it in court every day – and it’s got to drive [...]

How Google Made its Ad Platform a Necessary Evil

July 1st, 2016|

When a company only half-jokingly states that its motto is "Don’t Be Evil," [...]

Facebook Advertising: A Gift of Gold to Law Firms

June 27th, 2016|

Law firms spend a lot of money talking to people who will never [...]

Rich Snippets: Enriching Your Online Presence

February 6th, 2015|

What are rich snippets, and how can your law practice leverage them for [...]

A Quick Start Guide to Semantic Search and Semantic Markup

January 27th, 2015|

Semantic. Adjective: of or relating to the meanings of words and phrases. Many [...]

Using Case Studies to Establish Your Expertise – and Develop Authoritative Content

January 19th, 2015|

Google is voracious. It, and the millions of searchers who depend on it [...]

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