Client

Rakow Commercial Realty Group
White Plains, NY (Westchester County)

Situation Analysis

Rakow Commercial Realty Group was convinced there was no way to achieve high visibility in Google's organic results. When local prospects searched for commercial real estate and related terms, page 1 of the Google search engine results page was filled with the country's real estate giants, along with a great number of industry-related associations throughout America.

Rakow hired ClikTru to develop their website, but chose not to invest in search engine optimization (SEO).

Turning Point

Google began personalizing results based on a combination of individual search patterns and geography. ClikTru advised the client accordingly and suggested that SEO and various local Internet marketing strategies could now generate much higher search engine visibility than was possible when the site was built.

Result

With the advent of Google's 10-box of local business results, ClikTru keeps Rakow's visibility at the very top of Google results pages. Since 62% of all Google searches for services are local, Rakow continues to enjoy a steady flow of new-business opportunities.

What's more, by maintaining an aggressive SEO program, Rakow's website listings consistently appear atop organic search results pages on Google and other search engines.