ClikTru will ensure your website content is meticulously optimized every step of the way -- to ensure more local prospects find you on Google, Yahoo and Bing.
It all starts with thorough keyword research, uncovering your most promising keyword phrases for placement throughout your site.
What's more, your website will be designed and programmed based on industry-standard SEO guidelines to achieve the highest possible search engine visibility throughout your locale.
The Process of Illumination
Our process begins with keyword research, starting with your site objectives. What are you marketing? Legal services? Software? Real estate? In keyword research, single words will never single you out. People in your market type geo-specific phrases -- not single words -- into search engine query boxes. In fact, 28.91 percent of your prospects use 2-word phrases, 27.85 percent use 3-word phrases and 17.11 percent use 4-word phrases. Thus, instead of "attorney," prospects may type "pittsburgh injury attorney."
Our mission: illuminate high-volume keyphrases your competitors aren't using effectively on their own sites.
How do we find your ideal keyphrases? ClikTru’s Internet marketing intelligence team uses sophisticated research tools to identify the exact keyword phrases people are currently typing. We uncover phrases that (1) reflect your marketing goals, (2) are aggressively searched on, and (3) can generate increased traffic to your website – and away from those of your competitors.
This also involves performing competitive intelligence tactics to discern keyword phrases deployed by companies achieving higher visibility than yours -- and beating them at their own game.
We also deploy Latent Semantic Indexing, which involves deploying keyword phrases closely related to our primary choices.
With our final list of optimized keyword phrases in hand, we can then strategically populate your webpages so that more prospects will easily find and visit your site.
Search Engine Optimization -- Keyword by Keyword
Every webpage requires unique, relevant webpage copy and its own set of metatags. (To see tags, atop your browser click on View, then Source.) Where keyword phrases are placed is as important as using them at all. Here’s where they belong…
Metatags
Title tag of particular importance to both search engines and humans, title tags appear atop every webpage and should capture a page’s main subject. Title tags must always include a page’s primary keyword phrase.
Keyword tag This tag lists a page’s primary and secondary keywords. Because so many sites cram every possible term into a keyword tag, search engines pay scant attention to them. Our strategy is to keep these tags short, with the optimized keyword phrase for that page listed first.
Description tag These tags appear with website listings in a search engine’s results pages. Some engines display the tag as written; others write their own.
Webpages
With a search engine’s insatiable thirst for content, your site should have at least 10 webpages optimized.
Headings and subheadings - We make them keyword-rich without overdoing it.
Body copy - We never forget that your first reader is your prospect. The text must resonate with humans, interlaced with keyword phrases to influence search engines as well.
Alt-image text - Every image gets a keyword-enriched tag – those little yellow rectangles you may have noticed accompanying images. Search engines can’t read images, which is why alt-image tags take on added keyword marketing importance.
Links on the page - The words used in live links tell the search engine what the page at hand and the “linked-to page” are about. For more on links -- the most critical aspect of SEO -- click here
Website Content Management Extends to Design and Programming
Effective search engine optimization calls for good design and programming as well as keyword-rich text. Search engines and humans agree: a good site is easy to read, navigate and search. Design consistency from page to page and fast download are equally important.
ClikTru will design and code your website or work with your own SEO-savvy resources. If the designer and programmer you choose are not up to speed on search engine optimization, we'll help get them there.
The bottom line? For the increased on-line traffic you desire, well-optimized content is Job One. And ClikTru is up to the job.
