Firmly establish your firm’s physical address throughout your website

Think of your firm’s name, address and phone number as digital cornerstones of your local Internet marketing potential.

Once we ensure these cornerstones are consistently accurate on each major search engine and their primary data providers (InfoUSA, Acxiom and Localeze), we can populate your website accordingly.

Your physical address information will be built into:

 

• Webpage names - each page has its own URL (beginning with www, such as www.yourname-yourtown.com)
• Title tags - the text appearing atop each webpage in the browser bar
• Headlines and subheads – these should prominently feature your location and keywords
• Opening copy – the first paragraph on a webpage is a critical place for location and keyword-specific content
• Alt-image tags – text, only visible to search engines, that describes pictures on your site

 

What’s more, we give your website content a local scent. Reader-friendly, value-added references to local places, news and events will tell both search engines and prospects that you’re a genuine part of your community.

Stress service-related keyword phrases for a powerful competitive edge

To elevate your search engine position, a ClikTru Keyword researcher will uncover phrases about your service or practice that your prospects frequently Google.

An award-winning Internet marketing copywriter will then lace your strongest keywords and location information into your website content.

Result: Your website listing immediately steps toward page one of Google, Yahoo and Bing.

Fix design, navigation and programming issues per Google standards

It’s no secret how to develop or repair a website that Google will smile upon. It’s all spelled out in great detail in Google Webmaster Guidelines.

If interested in reviewing your own site against Google’s criteria, go to these two pages:

 

1. Design and Content Guidelines
2. Technical Guidelines

 

Playing by Google’s rules enables our clients’ websites to be consistently ranked higher than competitive sites on Google as well as on Yahoo and Bing.

Click below to explore how fast ClikTru services can help you win on the Web!