ClikTru Campaign Results
The 1st goal of Internet advertising is to drive prospects to your website -- measured by Click-thru Rates: how many times an ad is shown vs. how often it is clicked on. Higher Click-thru Rates equal greater results.
Here are snapshots of campaigns we took over for two clients. As you’ll see, our results are fairly dramatic. The company marketing summer programs went from an overall 0.09% Click-thru Rate to 3.36% -- an increase of over 3,000%! Similar results were achieved for the real estate firm.
Whether your current pay-per-click campaign is under-performing or you're not yet advertising, let's start by assessing your potential return. Please check "Free Internet Advertising Profitability Analysis" in the form to the right. A certified Google AdWords Professional will contact you asap.
Company A
Industry: Educational Programs
Market: International
| Before ClikTru |
|
After ClikTru |
|
| Campaign |
CTR |
Campaign |
CTR |
| Berkeley SAT - Asians in CA |
2.70% |
College Admissions Optimized |
3.43% |
| CAP |
0.19% |
Language Immersion Optimized |
4.84% |
| chinese countries |
0.18% |
Study Abroad Optimized |
1.20% |
| ct, ma, nj, ny - SAT & CAA |
0.16% |
US Pre-College Optimized |
7.20% |
| India |
0.27% |
Totals and Overall Averages: |
3.36% |
| Japan |
0.34% |
A 3,373% increase in Click-thru Rate! |
| Korea |
0.13% |
|
|
| Language Immersion Optimized |
0.00% |
|
|
| non 6 states |
0.11% |
|
|
| Pathways |
>0.10% |
|
|
| PreCollege_UCB_UMass_Cambridge |
0.16% |
|
|
| Study Abroad – USA |
0.11% |
|
|
| Study Abroad Optimized |
0.00% |
|
|
| Target: 6 states |
0.11% |
|
|
| Target: California |
0.11% |
|
|
| Target: Massachusetts |
0.15% |
|
|
| Target: world |
0.19% |
|
|
| Tri-State |
0.02% |
|
|
| US Pre-College Optimized |
0.00% |
|
|
| Totals and Overall Averages: |
0.09% |
|
|
Company R
Industry: Commercial Real Estate
Market: Regional
| Before ClikTru |
|
After ClikTru |
|
| Campaign |
CTR |
Campaign |
CTR |
| Campaign #1 |
0.10% |
West NY Metro |
13.55% |
| Fairfield CT NY Metro |
3.30% |
Westchester - 50 mi Radius |
12.31% |
| Fairfield CT NY Metro |
0.00% |
White Plains Global |
13.38% |
| Fairfield Natl |
1.40% |
Totals and Overall Averages: |
13.34% |
| Fairfield Natl |
0.00% |
A 3,335% increase in Click-thru Rate! |
| Generic Terms Cities |
6.60% |
|
|
| Generic Terms CT Region |
3.10% |
|
|
| Generic Terms West NY Metro |
3.70% |
|
|
| West NY Metro |
1.40% |
|
|
| West NY Metro |
4.30% |
|
|
| Westchester Natl |
2.50% |
|
|
| Westchester Natl |
5.00% |
|
|
| White Plains Global |
0.00% |
|
|
| White Plains Global |
0.00% |
|
|
| Totals and Overall Averages: |
0.40% |
|
|