Client

Russman Law Offices
Exeter, NH

Situation Analysis

With a great number of attorneys accepting DWI cases in New Hampshire, a young lawyer in the state found himself up against overwhelming competition. How could he effectively compete online for new clients with so many other attorneys dominating the Web? He tried investing in Google AdWords pay-per-click advertising, but results were extremely disappointing.

Turning Point

Attorney Russman contacted ClikTru to explore Internet marketing options. We discovered that while dozens of NH attorneys took on DWI cases, very few sites were dedicated to cases of this type. So we built him one that was keyword-enriched with NH DWI and related, heavily-searched terms.

Also, since Google normally imposes an aging penalty on new sites, we encouraged Attorney Russman to have ClikTru develop and manage a Google AdWords pay-per-click campaign for him. In addition, we continue developing and placing articles for him on high-ranking publishing websites. Plus we conduct an ongoing email marketing campaign and coordinate his social media activities on Twitter and Facebook.

Result

By deploying a range of local Internet marketing techniques, RussmanLaw.com normally holds top position in the Google 10-Box of local business listings.

In addition, RussmanLaw.com typically comes up on the very top of page 1 of Google's organic search results for terms such as NH DWI lawyer. Plus his AdWords campaign continues paying off handsomely; As you see below, we boosted his click-thru rate (CTR) from .04% to 2.60% – a 6800% gain in prospects visiting his website!