Client

Russman Law Offices
Exeter, NH

Situation Analysis

With a great number of attorneys accepting DWI cases in New Hampshire, a young lawyer in the state found himself up against overwhelming competition. How could he effectively compete online for new clients with so many other attorneys dominating the Web? He tried investing in Google AdWords pay-per-click advertising, but results were extremely disappointing.

Turning Point

Attorney Russman contacted ClikTru to explore Internet marketing options. We discovered that while dozens of NH attorneys took on DWI cases, very few sites were dedicated to cases of this type. So we built him one that was keyword-enriched with NH DWI and related, heavily-searched terms.

We took over his Google AdWords pay-per-click campaign (see below); initiated placements on high-ranking publishing websites; started a monthly newsletter; and began monetizing his social media activities.

Result

RussmanLaw.com normally holds top position in Google Local Business Results.

RussmanLaw.com typically comes up on the very top of Google's organic search results for terms such as NH DWI lawyer.